Getting verified on Facebook tin be a daunting process, but you don't have to go into it bullheaded.

These tips on how to verify a Facebook Business Page, personal Page, or contour will aid you put your best foot forrad when y'all use for that blue verification badge.

Bonus: Download a complimentary guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

What is Facebook verification?

Facebook verification is the process of getting an account or Page verified to show other users that it represents your accurate presence on the platform. A blue checkmark badge appears next to a verified account's name:

The New Yorker Facebook verified

Source: @newyorker on Facebook

Verifying social media accounts began with Twitter in 2009 as a fashion to mark genuine accounts of public figures or notable organizations. Facebook followed adapt with its own blue verification checkmark in 2013. The exercise was then introduced to Instagram in 2014.

Facebook verification is usually voluntary, but some kinds of accounts must be verified. Verification for Pages with large audiences has been required since 2018. Currently, individuals' profiles as well undergo verification when their audience reaches a certain size.

What Facebook verification isn't

Facebook has simplified its verification process in recent years. Y'all may have heard about gray checkmarks or Facebook Marketplace verification. Nevertheless, both of these programs have been discontinued.

A verification badge is distinct from other badges available on Facebook, such every bit height fan badges or seller badges.

Why verify your Facebook Folio?

Getting verified on Facebook is a great manner to institute brand credibility online. Both large brands and local businesses can be verified on the platform.

The verified badge lets your audience know you're authentic. Information technology too helps your Facebook Page evidence up higher in search results. This makes it easier for potential customers to observe your business.

How to go verified on Facebook

Getting verified on Facebook is as piece of cake equally filling out a unmarried class. But information technology pays to exist prepared before you take that pace.

Step one: Choose what kind of business relationship to verify

You can request verification for a Facebook profile or a Facebook Page.

request verification for a Facebook profile or a Facebook Page

Source: Facebook

As long as yous're logged in when you verify your Facebook account, the class will automatically display the Pages you can submit an awarding for.

To apply for profile verification, y'all only need the profile's URL to become started.

Stride 2: Confirm your authenticity

When you utilize for verification, you'll need a slice of identification to prove that yous are who you say you are. This makes it impossible for simulated accounts and imposters to go verified.

confirm authenticity using proof of identification

Source: Facebook

The accepted forms of identification are:

  • Driver's license
  • Passport
  • National identification carte du jour
  • Taxation filing
  • Contempo utility bill
  • Manufactures of incorporation

The rules nearly which specific forms of ID are acceptable vary depending on who issued them. When in uncertainty, check out the consummate list of rules regarding pieces of ID.

Whatever certificate you use, you volition demand a digitized version of your proof of identity to attach to the grade, e.thou. a scan.

Step 3: Confirm your notability

The 2d part of your profile or Page verification application asks you to show that your business relationship is notable enough for the blueish checkmark. Facebook wants to know that there'south a public interest in verifying your account.

confirm notability by selecting category

Source: Facebook

In this section, yous'll provide basic data. This includes the category your business relationship falls under and the country or region where your account is virtually popular.

There are likewise several optional fields. Being equally complete as possible volition aid your chances of getting verified.

optional fields including audience and also known as

Source: Facebook

The Audience department is where you tell Facebook what kinds of people follow you lot, their interests, and why they follow you.

Filling in the As well known as field isn't ever necessary. It helps Facebook run across your reach if you or your organization goes by dissimilar names. This might be the case if your brand uses different names in different markets.

Finally, you tin provide up to five links to articles or social media accounts that demonstrate your notoriety. These links must be independent. Paid or promotional content won't be considered.

Stride 4: Wait

In one case Facebook receives your application, they will review your request and either confirm or deny it. This process can take anywhere from 48 hours to 45 days.

6 ways to increase your chances of getting verified on Facebook

When Facebook decides to verify a profile or Page, it looks for iv qualities:

  • Authenticity. Does the profile or Page really stand for who it says it represents?
  • Uniqueness. Is information technology the person or organization's merely presence on Facebook?
  • Completeness. Does information technology provide all the necessary information about the person or organization it represents?
  • Notability. Is the person or organisation well known plenty that information technology's in the public interest to verify them?

In this section, nosotros'll wait at ways to make sure that your account meets all the requirements for a blue checkmark.

one. Proceed it professional

The paradigm your Facebook Page presents should match the image your brand presents elsewhere. This helps Facebook recognize the connection between your Page and your business.

Ensure you are only sharing on-brand content to your Folio. And don't forget to remove anything that negatively affects your brownie, such as:

  • Off-brand logos, personal posts, or low-quality images
  • Posts containing incorrect grammer, spelling, capitalization, or other unprofessional-looking copy
  • Anything that doesn't fit your brand vocalisation

Have a await at your business' page through the eyes of a potential customer and edit or remove anything that looks less-than-professional.

two. Make sure your company information is up to appointment

If your information isn't kept upwardly to date, it won't thing how professional person your Facebook Page looks. Facebook will review and validate your information earlier they grant yous the verification badge, and so yous need to ensure it'southward accurate.

Yous will demand to bank check that the following is up to date:

  • Your website
  • Email address
  • Clarification
  • Bio

3. Provide details

The more details y'all can provide about your business, the better. Make sure you've filled out all applicative details in your Page'south About section. These details include:

  • Address or addresses (if you have multiple locations)
  • Phone numbers
  • Your mission statement
  • Your other social channel handles
  • A visitor overview

4. Link to official backdrop

The right links are important if y'all want to go verified on Facebook. For Facebook to approve your verification request, you lot must take an upward-to-appointment link to your business' official website. Yous must as well link back to your Facebook Page from your website.

5. Create a Facebook Business Page

If you're verifying a Folio for a business, be sure that you've made a Facebook Business Page. The process for verifying a Facebook Business Folio is the aforementioned equally for any other, and making one is free.

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Facebook Business Page set up

Source: Facebook

The information you include on your Facebook Concern Page volition make you lot announced more authentic, unique, and notable.

6. Cultivate your community

The all-time fashion to demonstrate your notoriety on Facebook is to have a big and active community of followers.

In that location are many ways to increment your Facebook engagement. These can include everything from curating content created by your followers to using Facebook analytics tools to know what your audience responds to.

How to stay verified on Facebook

Receiving verified status on Facebook isn't like winning a Nobel Prize; it tin still be taken away once y'all accept it.

The following tips will help you continue your Facebook verified status.

Respect Community Standards

When you're verified, it's important to be familiar with the Facebook Community Standards.

In theory, once you're verified, yous have to follow the same rules as anybody else. In reality, accounts with big followings are often shielded from strict or automated moderation. But the contempo exposure of Facebook'south "cantankerous-cheque" practices means that a large following might non protect you as much as information technology once did.

Standards about harassment and illegal content are relevant to all Facebook accounts. Others are more than applicative to a verified business or brand.

For example, if you're curating content by other users (and y'all should be; re-posting user-generated content is a swell way to build customs date), brand sure you're doing and then in a style that respects Facebook's intellectual property and privacy standards.

Use two-factor authentication

Getting verified on Facebook can add value to your brand. Make sure to protect your business relationship with two-gene hallmark.

Ii-factor authentication means you have a second manner besides the log-in screen to show who you say yous are when you admission your account. This 2d piece of proof tin exist:

  • A text sent to your phone number
  • A tertiary-party authentication app
  • A physical security key

Having two-factor hallmark makes it much harder for anyone else to get admission to your verified Facebook account.

Develop and maintain a Facebook marketing strategy

Having a verified presence on Facebook is a recognition of your notoriety. It isn't a guarantee that y'all'll stay that way. Remain relevant on the platform by adopting savvy Facebook marketing practices that aid you connect with your audition.

Facebook marketing can include everything from traditional ad buys to the strategic apply of additional posts.

Annihilation that gives your brand added credibility is worth pursuing. Follow the steps above to get verified on Facebook—and run into your business organization grow.

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